NASCAR: Can it be global?

NASCAR is just too (Southern) American. At the recent race at Martinsville (a place known for its hot dogs!), some race restarts were sponsored by KFC (see video below at 1h18m). Brilliant.

Can this ever be turned into a global concept? Stock cars are now making in-roads in Europe but it’s still very nichy.

However, Indycar was also too American before Fittipaldi and others arrived. Let’s see.


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